•What do we want to do?
We want to show the real impact of urban waste worldwide and the responsibility we have on it as a society and as citizens.
We want to give a vision about the volume of waste we poorly dispose and the actions we daily carry out at the cities, in an unconscious way, believing they are non-polluting. To achieve it, we will show with images, taken in a clearly defined time and area of the city, that the society is responsible for getting the city dirty, having the possibility of not doing so. We will be organized in groups by city, in a specific day at a defined time and place to make the collection of images.
Waste on large cities’ streets generates a large public spending on cleaning, maintenance and repairing of facilities, that could be used for other purposes. Much more important is the high level of pollution that it generates in our environment, mainly in our seas. Yes, our seas. This is not a problem of the cities of developing countries, as we might think for example, after seeing super-contaminated rivers in the main industrialized cities in Southeast Asian. This is a problem that we face daily in the cities in which we live, in all the cities of the world to a greater or lesser extent.
In the collective unconscious we believe that our cities and our life style is safe because we are surrounded by a system that contains and «protects» us. We have selective collection systems, we have recycling systems, etc., but the reality is not so easy. What questions do we ask ourselves?
• Is a public policy of urban waste management enough?
• Is the problem solved only with a good waste recycling system?
• Or should we need to have a higher level of real awareness of what happens with our waste? How and where do we generate it? How and where do we make the final disposal?
• Which is our responsibility as citizen of the cities (and the world)?
A small change in attitude and global awareness could really make a big difference in future society.
But, if it’s so easy why don’t we do it? Is it a cultural problem? Are we missing information to be aware of how important our attitude can be? In this project, we do not intend to use cold figures or data to avoid banalizing the problem, because we only accumulate it in our memory along with hundreds of other data that we receive daily. We want to show this issue with images, because the feelings and sensations reach deeper inside and will be remembered much longer than flat information.
Why the Change in your Hands?
Because in this documentary project we have in our hands 2 fundamental things:
1) the camera, which will be the tool to create the project
2) the possibility of throwing away the waste at the right place.
Because we are responsible for our future. Currently, not even a 15% of the generated waste is recycled, being the developed countries the ones with the best rates in general. It is necessary to know what is happening in every corner of the world to become aware and to make a general attitude change.
o We will be organized by cities. Each city will have its own ambassador who will communicate the activities to the registered participants.
o The communication will be made through the project website and its social networks.
o We will work in each city to assemble one or more embassies of participants, photographers or not, to collect the images.
o We will prepare a mural of the 100 images and a video that includes these 100 images selected by each city (or embassy). Title, city and participant data will be included at the video’s pictures.
o At the social networks we will use the hastag #the_change_in_your_hands to disseminate the project.
o The exhibition will be held on May 17, 2020 (international recycling day) at the same time in all participating cities. The exhibition will be 100% digital. The concept of the idea is to project the images, avoiding printing processes and thus, avoiding waste generation by the project itself.
o The project will be repeated every year until we can no longer get 100 images in any city in the world.
Any person interested in that its vision and hands can help to change the awareness and the way we perceive the reality we live day by day, helping the world to be treated as it deserves, can participate.
Every city where social commitment makes us participate.